Music In The Stock Market: Is Tencent Music A Good Stock To Buy?

Is Tencent Music a Good Stock to Buy?

Tencent Music Entertainment (TME) is a leading online music platform in China, offering a wide range of music services to its users. The company has been growing rapidly in recent years, and its stock has been attracting a lot of attention from investors. But is Tencent Music a good stock to buy? In this article, we will take a closer look at the company’s financial performance, growth prospects, and competitive landscape to answer this question.

Financial Performance

Tencent Music has been delivering strong financial results in recent years. In 2020, the company reported revenue of RMB 21.8 billion (US$3.4 billion), representing a year-over-year increase of 16.4%. Its net profit for the year was RMB 5.9 billion (US$0.9 billion), up 11.7% from the previous year. The company’s gross profit margin was 31.7%, which is higher than the industry average.

One of the key drivers of Tencent Music’s revenue growth is its social entertainment services, which include live streaming and karaoke. In 2020, the company’s social entertainment revenue increased by 36.8% year-over-year, accounting for 73.6% of its total revenue. This segment has been growing rapidly, driven by the increasing popularity of live streaming and the company’s efforts to expand its user base.

Growth Prospects

Tencent Music has a number of growth opportunities that could drive its future performance. One of the most promising areas is the company’s international expansion. Tencent Music has been expanding its presence in Southeast Asia and other regions, and it has already established a strong foothold in some markets. The company’s international revenue increased by 40.4% year-over-year in 2020, and it accounted for 4.9% of its total revenue.

Another growth opportunity for Tencent Music is its ability to monetize its user base. The company has a large and engaged user base, with over 600 million monthly active users as of December 2020. Tencent Music has been leveraging its user data and insights to offer targeted advertising and other services to its users, which could drive its revenue growth in the future.

Competitive Landscape

Tencent Music operates in a highly competitive market, with a number of players vying for market share. Some of the key competitors include NetEase Cloud Music, Alibaba’s Xiami Music, and Baidu’s HaHa Music. These companies offer similar services to Tencent Music, and they have been investing heavily in content and user acquisition to gain an edge.

However, Tencent Music has a number of competitive advantages that could help it maintain its market leadership. The company has a strong brand and a large user base, which gives it a significant advantage in terms of user acquisition and retention. Tencent Music has also been investing heavily in content, with a focus on exclusive content and original programming. This could help the company differentiate itself from its competitors and attract more users.


In conclusion, Tencent Music is a company with strong financial performance, promising growth prospects, and a competitive advantage in a highly competitive market. While there are risks and uncertainties associated with investing in any stock, Tencent Music appears to be a good investment opportunity for investors who are looking for exposure to the Chinese online music market. However, investors should conduct their own due diligence and carefully consider the risks and potential rewards before making any investment decisions.